Privacy Policy

PRIVACY POLICY GRAVR, LLC Gravr, LLC is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your Personal Information when you visit our Website or use our Services to list, browse, or purchase cemetery and burial plots. By accessing or using the Website or Services, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use the Website or Services. 1. Definitions a. As used in this Privacy Policy, the following terms shall have the meanings set forth below: i. “Gravr” means Gravr, LLC, a Wisconsin limited liability company, and its affiliates, successors, and assigns. ii. “Personal Information” means any information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to an individual, including but not limited to names, contact information, location data, listing activity, or account details, whether provided by you or collected by Gravr through your use of the Services. iii. “Processing” means any operation or set of operations that is performed on Personal Information or on sets of Personal Information, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure, dissemination, restriction, erasure, or destruction. iv. “Services” means all services, features, functionality, and content provided by Gravr through the Website, including the listing, purchase, or sale of cemetery and burial plots and related offerings. v. “Third Party” means any individual or entity other than (1) Gravr; (2) a user of the Services acting in their personal or professional capacity; or (3) any contractor, agent, or service provider engaged by Gravr to Process Personal Information on its behalf and under its instructions. This includes, but is not limited to, advertisers, analytics providers, payment processors, and external websites linked through the Website. vi. “Website” means the Gravr website located at www.gravr.com, including any subdomains, mobile versions, or applications related thereto. vii. “You” and “Your” refer to the individual accessing or using the Website or Services, or the company or organization on whose behalf that individual is acting.   2. Scope a. Gravr is committed to protecting your privacy and maintaining your trust. This Privacy Policy describes our practices regarding the collection, use, and disclosure of Personal Information through the Website. b. This Privacy Policy applies to information collected when you use our Website, including: i. Information you provide through account registration, listing submissions, inquiries, subscriptions, and support requests; ii. Information collected automatically through your interactions with the Website, including cookies, analytics, and other tracking technologies; iii. Communications with us, including emails, messages, and feedback; and iv. Information obtained through your participation in promotions, surveys, or interactive features on the Website. c. This Privacy Policy does not apply to: i. Information collected by any Third Party, including Third-Party websites, Services, or applications that may be linked to or from the Website; ii. Information collected offline or through means other than your use of the Website or Services; or iii. Information collected by sellers or buyers directly, outside of the Gravr platform. 3. Legal Basis for Processing a. Gravr Processes your Personal Information based on one or more of the following legal grounds: i. Consent – when you give us permission to collect and use your information for a specific purpose, such as when you register for an account, create a listing, or sign up for our communications; ii. Contractual necessity – when the Processing of your information is necessary to perform our obligations under a contract with you, such as providing access to your account, Processing transactions, or facilitating communications between buyers and sellers; iii. Legal obligations – when we are required to Process your information to comply with laws, regulations, court orders, or other legal obligations; and iv. Legitimate interests – when Processing is necessary for our legitimate interests in operating, improving, and securing the Website and platform, provided such interests are not overridden by your rights and freedoms. b. In some cases, we may rely on more than one legal basis for Processing your Personal Information depending on the specific context and purpose. 4. Cookies and Tracking Technologies a. Gravr uses cookies, pixel tags, web beacons, and similar tracking technologies (“Cookies”) to collect certain information automatically when you use the Website. These technologies help us analyze usage patterns, improve user experience, remember your preferences, and deliver relevant content and advertisements. b. The types of Cookies used on the Website may include: i. Strictly necessary Cookies, which are required for the operation of the Website and to enable core functionality such as authentication and security; ii. Performance Cookies, which help us understand how visitors use the Website and improve its functionality; iii. Functional Cookies, which allow the Website to remember your preferences and settings; and iv. Advertising or targeting Cookies, which track your online activity and help deliver more relevant advertisements or content, both on and off the Website. c. You can manage or disable Cookies through your browser settings. Please note that disabling Cookies may affect the functionality of certain features of the Website. d. Some Third-Party service providers may also use Cookies or other tracking technologies on the Website. These Third Parties may collect information about your online activities over time and across different websites. Gravr does not control these Third-Party tracking technologies and is not responsible for their practices. 5. Data Retention a. Gravr retains your Personal Information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including: i. To provide Services to you and maintain your account; ii. To comply with legal and regulatory obligations, including for tax, accounting, security, and fraud prevention purposes; iii. To resolve disputes, enforce agreements, and respond to inquiries; and iv. To protect our legitimate business interests and maintain business records. b. If you close your account, we may retain certain Personal Information for a reasonable period of time in backup, archival, or audit logs, subject to applicable laws and our internal retention policies. c. Listing-related information, transaction records, communications, and feedback may be retained longer to meet contractual obligations or prevent fraud and abuse. d. The specific retention period for your Personal Information may vary depending on the nature of the information, the purpose for which it is used, applicable laws, and our operational needs. e. When we no longer have a legal or business need to retain your Personal Information, we will take reasonable steps to delete, anonymize, or securely dispose of it in accordance with applicable law and internal policies. 6. Your Rights and Choices a. Depending on your location, applicable privacy laws may grant you certain rights regarding your Personal Information. These may include the right to: i. Access and obtain a copy of the Personal Information we maintain about you; ii. Correct inaccuracies or update your Personal Information; iii. Delete your Personal Information, subject to legal or contractual exceptions; iv. Object to or restrict our use of your Personal Information; v. Withdraw consent where Processing is based on consent; vi. Opt out of certain types of data sharing or targeted advertising; and vii. Receive your Personal Information in a portable format, where required by law. b. You may exercise these rights by contacting us at info@gravr.com and providing sufficient information to verify your identity. We will respond to your request in accordance with applicable laws. c. Please note that these rights may vary based on your jurisdiction and the nature of your relationship with Gravr. We may need to retain certain information for legal, regulatory, or contractual reasons.   7. Sharing of Personal Information a. Gravr may share your Personal Information with Third Parties in the following circumstances: i. Service Providers – We share Personal Information with Third-Party vendors who perform Services on our behalf, such as website hosting, data analytics, customer support, email delivery, marketing, and payment processing. These service providers are authorized to use Personal Information only as necessary to provide services to us. ii. Transaction-Related Disclosures – If you post a cemetery or burial property listing, submit an inquiry, or engage in a transaction through the Website, we may disclose relevant Personal Information to facilitate communication and transactions between buyers, sellers, brokers, or cemetery authorities. iii. Legal Compliance and Protection – We may disclose Personal Information if required to do so by law, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to (1) comply with legal obligations, (2) protect and defend our rights or property, (3) investigate fraud, or (4) protect the safety of Gravr users or the public. iv. Business Transfers – In connection with any merger, sale of assets, financing, or acquisition of all or a portion of our business by another entity, Personal Information may be transferred as part of that transaction, subject to any applicable legal requirements. v. With Your Consent – We may share your information for other purposes disclosed to you at the time we collect your information or pursuant to your direction or consent. b. Gravr does not sell your Personal Information for monetary consideration. We do not share Personal Information for purposes of cross-context behavioral advertising unless otherwise disclosed or permitted by law. 8. Your Choices a. You have choices regarding how we use and share your Personal Information. These include: i. Account Information – You may update or correct your account information at any time by logging into your Gravr account and accessing your profile settings. ii. Listings and Content – You may edit or delete any listings or content you have submitted to the Website. However, we may retain archived copies as required by law or for legitimate business purposes. iii. Marketing Communications – You may opt out of receiving promotional emails by following the unsubscribe link in the email or contacting us directly. Please note that you may still receive transactional or administrative messages. iv. Cookies and Tracking Technologies – Most web browsers allow you to control or disable the use of cookies through your browser settings. Disabling cookies may impact the functionality of certain features of the Website. v. Targeted Advertising – If we use Third-Party advertising or analytics services, you may be able to opt out of personalized advertising through tools such as the Digital Advertising Alliance’s opt-out page (www.aboutads.info/choices) or the Network Advertising Initiative’s page (www.networkadvertising.org/choices). b. Please note that even if you opt out of certain communications or tracking technologies, we may still collect and use information for purposes such as maintaining your account, preventing fraud, complying with legal obligations, or fulfilling our contractual obligations. 9. Third-Party Links and Services a. The Website may contain links to Third-Party websites, services, or platforms that are not operated or controlled by Gravr. These may include cemetery authorities, payment processors, brokers, advertisers, or informational resources. b. Gravr is not responsible for the content, privacy practices, security, or terms of use of any Third-Party websites or services. The inclusion of a link does not imply our endorsement of, or affiliation with, the Third Party. c. Your interactions with Third-Party websites and services are governed by their respective privacy policies and terms. We encourage you to review the privacy policies and practices of any Third-Party site or service you access through the Website before disclosing any Personal Information. d. Gravr disclaims all liability for any loss or damage that may arise from your use of or reliance on Third-Party services or content. 10. Children’s Privacy a. The Website is not intended for use by individuals under the age of 13, and Gravr does not knowingly collect or solicit Personal Information from children under 13. If you are under 13, please do not use the Website or provide any information through it. b. If we become aware that we have inadvertently collected Personal Information from a child under the age of 13 without verified parental consent, we will take reasonable steps to delete that information from our records as soon as possible. c. If you believe that a child under 13 may have provided us with Personal Information, please contact us at info@gravr.com so we can investigate and take appropriate action. d. We do not knowingly sell or share the Personal Information of children under 16 years of age without affirmative authorization as required by applicable law. 11. Data Security a. Gravr uses reasonable and appropriate technical, administrative, and physical safeguards to help protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. b. These safeguards may include encryption, secure server environments, access controls, password protection, firewalls, and periodic system monitoring. c. While we take reasonable steps to protect your Personal Information, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security. d. You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices. If you believe your account has been compromised, please notify us immediately. 12. International Users a. Gravr is based in the United States, and the Website is operated and controlled from the United States. If you access the Website from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States or other jurisdictions where our servers or service providers are located. b. By using the Website or providing us with any information, you acknowledge that the collection, transfer, storage, and Processing of your Personal Information will occur in the United States, and you consent to such activities. c. The data protection laws of the United States may not be as comprehensive as those in your country of residence. By using the Website, you understand that your information will be governed by U.S. law and this Privacy Policy. d. Gravr makes no representations that the Website is appropriate or available for use in other jurisdictions. You are responsible for complying with all local laws and regulations when accessing or using the Website from outside the United States. 13. California Privacy Rights a. If you are a California resident, you have certain rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), with respect to your Personal Information. These rights include: i. Right to Know – You have the right to request that we disclose the categories of Personal Information we collect, the sources of such information, the purposes for which we collect it, the categories of Third Parties with whom we share it, and the specific pieces of Personal Information we have collected about you. ii. Right to Delete – You have the right to request the deletion of certain Personal Information we have collected from you, subject to certain exceptions. iii. Right to Correct – You have the right to request that we correct inaccurate Personal Information that we maintain about you. iv. Right to Opt Out of Sale or Sharing – You have the right to opt out of the sale or sharing of your Personal Information for cross-context behavioral advertising. However, Gravr does not sell or share Personal Information for these purposes. v. Right to Limit Use of Sensitive Personal Information – You have the right to limit the use and disclosure of your sensitive Personal Information, if applicable. Gravr does not collect sensitive Personal Information as defined under California law. vi. Right to Non-Discrimination – You have the right not to be discriminated against for exercising your privacy rights. b. To exercise your California privacy rights, you may submit a verifiable consumer request by emailing us at info@gravr.com with the subject line “California Privacy Request” or by contacting us through any method described in Section 15 of this Policy. c. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf by providing the agent with written permission and verifying your own identity. 14. Changes to This Privacy Policy a. Gravr may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will revise the “Last Updated” date at the top of this page when changes are made. b. If we make material changes to this Privacy Policy, we will provide notice by: i. Posting the updated Privacy Policy on the Website; and ii. Notifying you through your account or by email, if we have your contact information and such notification is required by applicable law. c. Your continued use of the Website after any such changes constitutes your acknowledgment of the updated Privacy Policy and your agreement to be bound by its terms. d. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your Personal Information. 15. Contact Information If you have any questions about this Privacy Policy or our data practices, you may contact us at: Gravr LLC PO Box 112 Stoughton, WI 53589 info@gravr.com